Sixth “Inspired by Heart” Campaign by Intesa Sanpaolo Banka BiH and Visa

Sixth “Inspired by Heart” Campaign by Intesa Sanpaolo Banka BiH and Visa

Sarajevo, May 8, 2018 – Intesa Sanpaolo Banka BiH, in partnership with Visa, for the sixth time in a row, initiates the campaign “Inspired by heart” which is aimed at collecting the funds for reconstruction of the primary school in BiH. This year, in the period 1st -31st of May 2018, for any transaction made by Visa Inspire card, regardless of the amount and with no additional fee for cardholders, the Bank will donate 0,10 KM*.

We are pleased to announce this year’s humanitarian action of the Bank named “Inspired by heart”, which provides us again with an opportunity to do something good and help those who need it most. This is the sixth year that the Bank, with the support of its clients and Visa company, is organizing a noble campaign “Inspired by the heart”. The goal of any socially responsible company is not only to make profit, but also to create better conditions in the community it operates in, and we are exactly doing it by donating 0,10 BAM, from each transaction made by Visa Inspire card, this time for reconstruction of the primary school’s premises. Our clients, who use the respective card, do a good deed in that way, with no additional costs for them“, said Lejla Dizdarević, the Head of PR and Marketing Communication Department of Intesa Sanpaolo Banka BiH.

Vladimir Djordjevic, Country Manager Visa SEE said: “We are proud to partner with Intesa Sanpaolo Banka BiH for the sixth ‘Inspired by Heart’ project and facilitate charitable giving through cashless payments. This project not only brings benefits of cash free lifestyle to the consumers, such as speed, convenience and security, but also creates positive social impact. We believe that this campaign will inspire cardholders to use their cards for everyday purchases and support our goal to deliver better primary school conditions in the country.”

The project “Inspired by Hear” was initially launched in 2013 by Intesa Sanpaolo Banka BiH, and in 2014 the company Visa joined the project. The project “Inspired by Hear” is aimed at motivating the users to choose the everyday cashless payments, since they contribute to the fund of the campaign, even by the smallest transaction, and of those citizens and institutions that need additional support.

Recognizing the importance of this campaign, RSG radio, TV Hayat and portal joined this project as media partners.

About Intesa Sanpaolo Banka BiH

 Intesa Sanpaolo Banka Bosna i Hercegovina is one of the leading banks in Bosnia and Herzegovina, with a long continuity of banking operations. The Bank provides retail and corporate banking and serves more than 167,000 clients. It covers the entire territory of Bosnia and Herzegovina, with its network of 5 regional centres, 49 branches, 110 ATMs and more than 2.7600 POS.

About Visa Inc.

 Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere.  As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit and

Contacts for media:

Intesa Sanpaolo Banka BiH                                                                                                                 

Lejla Dizdarević, the Head of PR and Marketing Communication Department


phone: ++ 387 (0) 33 497 618

Visa Inc.

Anna Serdyuk

Director, Corporate Communications


+38 044 22 00 300

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