Media Release 7.3.2025

Intesa Sanpaolo Banka presents a unique product on the market – life insurance

Sarajevo, March 7, 2025 - At the onset of the new calendar year, Intesa Sanpaolo Banka has complemented its insurance offer with a new and unique product on the BiH market "La Vita" life insurance.  It is intended for everyone interested in the best possible protection coverage for themselves and their family.  "La Vita" life insurance focuses on protection, and therefore it does not have a savings character.  Thus, it includes very attractive amounts of insured sums as coverage in the event of death due to illness or accident, serious illness or surgical interventions.

"We are proud to say that we are the first bank in BiH to offer to the market, together with our partner insurance company Vienna osiguranje VIG, a unique product intended for all those who put their lives and families before their personal property.  La Vita life insurance is one of the most valuable ways of insurance that is worth investing in, because unfortunately unpredictable situations are something that many families face very often.  Guided by the actual needs of customers, but also following trends in Europe and the world, we have decided to offer our customers, as well as all other residents of BiH, this innovative and top-notch product", said Edin Arapović, Executive Director of the Retail Division.

Intesa Sanpaolo Banka created "La Vita" life insurance product in cooperation with Vienna osiguranje VIG. In this way, these two companies have once again confirmed a clear commitment to taking care of customers and everything that is important to them.

"As the leading life insurance company in BiH, we are very pleased to be able to offer La Vita, a unique life insurance product in our market, and to do so in cooperation with our long-term partner, Intesa Sanpaolo Banka.  From now on, for BAM 100.00 per year, it is possible to arrange comprehensive insurance coverage for the most common risks of today, where each person can choose a combination of risks that best suits their needs and lifestyle”, said Šejla Kadić, Head of the Bancassurance Department at Vienna osiguranje VIG.

By choosing the preferred insurance coverage among the three available packages, and choosing the insured sum from BAM 20,000 to even BAM 100,000, customers are able to create a product of their choice at an optimal amount of monthly or annual premium.  It is important to note that by arranging "La Vita" insurance of Intesa Sanpaolo Banka, each insuree receives an additional benefit – a card of the Vienna Insurance VIG Loyalty Program, which provides a discount of up to 20% in selected polyclinics and other health institutions throughout BiH, as well as in sports stores and health food stores, fitness centres and hotels.

For more information about "La Vita" insurance, visit your nearest branch of Intesa Sanpaolo Banka and arrange your first life insurance today.